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94001, USA

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Marcus Lien

LEAD ARCHITECT

Pipelines that actually close.
Customers that stay.

Rebuilding pipelines, CRM systems, and sales operations around intelligence, automation, accuracy, and scalable growth.

THE THESIS

Most CRMs aren’t broken. They’re neglected. The data becomes unreliable, dashboards stop reflecting reality, and sales teams lose trust over time. When systems fail to support decisions, operations slow down, forecasting weakens.

We rebuild the surface and the data underneath so the pipeline becomes the single artifact that sales, finance, and customer success all believe.

Core features

Six capabilities. One revenue surface.

Composed per engagement — never a vanilla CRM rollout.

Custom CRM surface

A sales console shaped to your motion — built on Salesforce, HubSpot, or from scratch.

Branded

Lead scoring & routing

A propensity model your RevOps team can tune — wired into routing, SLA, and forecast.

Model-versioned

Enrichment & intent

First-party intent + Clearbit/Apollo/ZoomInfo enrichment, deduped at the account level.

Lidar-ready

Lifecycle automation

Onboarding, expansion, churn-risk and renewal plays running on the same fabric.

PBR · spectral

Forecast & reporting

A pipeline forecast finance trusts — with audit trail, scenario modeling, and board-grade outputs.

Cycles · Octane · Arnold

BENEFITS & OUTCOMES

AI that earns its place in
the P&L.

3.1×

Conversion lift on configured products

Average uplift across nine product launches that adopted our hero CGI in place of photo.

6×

Cheaper inference

Average cost reduction after applying our model-mesh routing and prompt-cache discipline.

8K

Native master resolution

All hero films delivered in 8K and DCI-P3 for theater and OOH placements.

−42%

Cost vs. live-action equivalent

For a hero campaign with vehicles, location, talent and weather risk.

12

Languages localized per master

Same shots, 12 voice-overs, 12 supers, 12 territory grades — built into the pipeline.

Process · 14 – 28 weeks · 5 phases

An end-to-end operating model.

A real operating model, not a giant chart. Every phase ends with a working artifact — not a deliverable on a slide.

1

Pipeline audit

Week 1 — 3

A diagnostic across data, motion, and tooling. Outputs: data hygiene report, motion map, priority list.

Audit reportPriority list
2

First surface live

Week 3 — 6

A purpose-built sales console for one team — branded, tuned, and in production.

Live consoleForecast v1
3

Asset, look, light

Week 7 — 14

Modeling, materials, lighting setups. Three rounds of look-dev on a designated hero shot.

Live workflowTelemetryFeedback UX
4

Engine & lifecycle

Week 15 — 22

Lead engine, scoring model, lifecycle plays. Seller co-pilot ships behind a flag.

Lead engineLifecycle OS
5

Operate & compound

Week 23 —

Optional managed RevOps: we run the model, ship monthly tuning, hand over on a published schedule.

Managed RevOpsHandover plan