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410 Sandtown, California
94001, USA

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Marcus Lien

LEAD ARCHITECT

Cinema for brands that need a
film, not a content piece.

Architectural visualization, CGI, AR/VR, and cinematic motion crafted with a cinematographer’s eye for lighting, composition, and storytelling.

THE THESIS

10+

Years Of Creative
Excellence

The cheapest CGI in history is also the easiest to identify. The reason isn't render time, it's composition. What you choose to show, and how you choose to light it.

CGI Work
12 shots · 4K · 60fps

Cinema-Level 3D Craftsmanship

Our 3D practice is run by a creative director with twenty years in cinema, not a render farm with an Instagram. Every shot is storyboarded, every lens is justified, every light has a job. The pixels follow.

CORE CAPABILITIES

A film-grade pipeline. End-to-end, in-house, frame-locked.

Six disciplines under one roof — no "we’ll bring in a vendor for that." Every decision protected by the same studio.

Director Bench

Twelve signed directors across documentary, narrative, fashion.

Editorial

Three senior editors on retainer. Avid and Premiere bays, EDLs.

In-House Writing

A senior script doctor and brand-fluent writers on every project.

Color & Finish

DaVinci suite, calibrated DCI-P3 reference, 10-bit masters for theatrical.

Camera & Lighting

Tier-1 packages: ALEXA, VENICE, REDs. Cooke, Zeiss and anamorphic libraries on call.

Sound Design & Mix

Foley, score commissioning, 5.1 and Atmos mix in a theatrical-spec dubbing stage.

BENEFITS & OUTCOMES

Films that move people,
numbers and brands.

2.4×

Aided recall vs. category baseline

Average lift from films delivered in the last 12 months, measured by third-party brand-tracking partners.

12

Award nominations in 2025

Cannes Lions, AICP, D&AD, Clio, Webby — for work shipped in the last calendar year.

24

In-house specialists per project

Average crew on a hero shoot — director, producer, AD, DP, gaffer, key grip, sound, art, wardrobe, casting, brand producer.

46%

Reduction in cost per qualified lead

Across nine launch campaigns that anchored on a hero film vs. previous static-led campaigns.

99.99%

From picture lock to deliverable pack

Median time once the director and brand sign off on a cut.

Process · 14 – 28 weeks · 5 phases

An end-to-end operating model.

A real operating model, not a giant chart. Every phase ends with a working artifact — not a deliverable on a slide.

1

Story & treatment

Week 1 — 3

Writer and director develop story, write treatment, board key scenes. Approval gate before pre-production.

TreatmentBoards
2

Pre-production

Week 3 — 6

Casting, location, kit, crew, schedule, permits, art, wardrobe. Daily PPM meetings.

Shooting scriptCall sheets
3

Production

Week 7 — 14

Principal photography. Director, DP, AD, sound, art, wardrobe, talent on set. Brand on monitor.

DailiesRough assembly
4

Post & finish

Week 15 — 22

Edit, picture lock, VFX, color, sound design, score, mix. Brand reviews at four gates.

Picture lockColor master
5

Deliverables & toolkit

Week 15 — 22

Hero cut, supporting cuts, OOH stills, social ladder, behind-the-scenes, archive package.

Master packSocial ladder