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94001, USA

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Marcus Lien

LEAD ARCHITECT

Worlds, rendered with
the discipline of a film studio.

Architectural CGI, AR/VR walkthroughs, and cinematic motion — crafted with cinematic lighting, composition, and detail beyond the render.

THE THESIS

The cheapest CGI is easy to recognize — not because of render quality, but because of weak composition and lifeless lighting. Great visualization shapes emotion and tells a story through every frame. The render is only the result of those creative decisions.

Our 3D practice is run by a creative director with twenty years in cinema, not a render farm with an Instagram. Every shot is storyboarded, every lens is justified, every light has a job. The pixels follow.

Core features

A film-grade pipeline. End-to-
end, in-house, frame-locked.

Every project, regardless of scope, ships through the same nine-stage pipeline. No outsourced links, no surprises in the final cut.

Creative direction

A senior CD reads the brief, writes the story, owns the rooms.

On every project

Storyboard & previz

Hand-drawn boards plus low-res previz for camera and timing decisions.

Approve before render

Asset & modeling

Bespoke modeling, photogrammetry, on-site scanning, scan-to-CAD pipelines.

Lidar-ready

Look development

Material libraries authored on the project, calibrated to physical samples.

PBR · spectral

Lighting & rendering

Path-traced, multi-pass, fully physically based. No engine shortcuts.

Cycles · Octane · Arnold

Animation & FX

Cinematic camera moves, crowd sims, motion design, particle FX, atmospheric work.

24/30/60 fps

Comp & grade

Multi-pass compositing in Nuke, DaVinci grade, 10-bit DCI-P3 delivery.

Theater-ready

Immersive output

Realtime export for Unreal, Unity and WebGL. Same assets, multiple destinations.

USD pipeline

Configurator-ready

Hero CGI flipped into interactive 3D configurators for product sales.

Three.js · Babylon

BENEFITS & OUTCOMES

AI that earns its place in
the P&L.

3.1×

Conversion lift on configured products

Average uplift across nine product launches that adopted our hero CGI in place of photo.

6×

Cheaper inference

Average cost reduction after applying our model-mesh routing and prompt-cache discipline.

8K

Native master resolution

All hero films delivered in 8K and DCI-P3 for theater and OOH placements.

−42%

Cost vs. live-action equivalent

For a hero campaign with vehicles, location, talent and weather risk.

12

Languages localized per master

Same shots, 12 voice-overs, 12 supers, 12 territory grades — built into the pipeline.

Process · 14 – 28 weeks · 5 phases

An end-to-end operating model.

A real operating model, not a giant chart. Every phase ends with a working artifact — not a deliverable on a slide.

1

Brief, story, mood

Week 1 — 3

CD reads the brief, writes the story, builds a mood film, locks the visual direction with one client meeting.

Mood filmTreatmentVisual reference
2

Storyboard & previz

Week 3 — 6

Hand-drawn boards, low-res previz, camera and pacing decisions. Approval gate before assets.

Retrieval APICitation UXQuality dashboard
3

Asset, look, light

Week 7 — 14

Modeling, materials, lighting setups. Three rounds of look-dev on a designated hero shot.

Live workflowTelemetryFeedback UX
4

Render & FX

Week 15 — 22

Final passes rendered on a 240-node farm. Multi-pass for max flexibility downstream.

Multi-workflowCost governanceRed-team report
5

Comp, grade, deliver

Week 23 —

Multi-pass compositing in Nuke, DaVinci grade, audio mix where applicable, full deliverable pack.

Managed evalsQuarterly model reviewDistilled models